In the real world, nothing moves at a constant speed from zero to full velocity instantaneously. Cars accelerate and decelerate; gravity pulls pendulums along smooth physics curves. Yet many beginners leave their motion graphic keyframes set to default linear interpolation.
The Difference Between Easy Ease and Graph Customization
Pressing F9 for standard "Easy Ease" gives a basic 33% influence curve. While better than linear, truly high-end commercial animations push influence to 75-85% for an explosive launch and slow, luxurious settle.
Best Practices for Kinetic Typography
- Overshoot the target value by 2-5% before coming to rest.
- Offset letter tracking animation by 2 frames per character for rhythmic cascading.
- Pair kinetic motion with subtle motion blur for organic realism.
